Fred Sadovskiy Net Worth: 2026 Estimate, Assets & Sources

Based on available public records as of August 12, 2026, Fred Sadovskiy's estimated net worth is approximately US$1.0 million, with a plausible range of US$0.1 million to US$5.0 million (low confidence). That range reflects a straightforward story: he co-founded BH Cosmetics in 2009, grew it to roughly blank" rel="noopener noreferrer">US$50–60 million in annual sales by 2017–18, attracted a private-equity investment from MidOcean Partners in January 2018, and then watched the business file for Chapter 11 bankruptcy protection in early 2022. Revolution Beauty Group ultimately acquired BH's intellectual property, inventory, and assets for just US$3.9 million, a figure that strongly implies the founders' equity was substantially diluted or impaired by the time the company was sold. Inference supported by: (a) MidOcean press (founder retained stake but terms undisclosed), (b) WWD/industry revenue reporting (~$50–60M in 2017–18), (c) bankruptcy/asset sale reporting (Revolution purchase ~$3.9M), see cited sources in this dataset blank" rel="noopener noreferrer">Inference supported by: (a) MidOcean press (founder retained stake but terms undisclosed), (b) WWD/industry revenue reporting (~$50–60M in 2017–18), (c) bankruptcy/asset sale reporting (Revolution purchase ~$3.9M) — see cited sources in this dataset.. No material independent assets, property registrations, or company filings tied to Sadovskiy have surfaced in publicly accessible records, so this estimate is anchored on inference rather than disclosure.

Key takeaways

• Headline estimate: US$1.0 million (median), range US$0.1M–US$5.0M, as of August 12, 2026.
• Fred Sadovskiy co-founded BH Cosmetics in Los Angeles in 2009 and served as CEO; the brand operated as a direct-to-consumer color cosmetics business primarily online.
• MidOcean Partners made a significant investment in BH Cosmetics in January 2018; financial terms were not disclosed and the founders retained a stake.
• BH Cosmetics' affiliates filed Chapter 11 bankruptcy in early 2022; Revolution Beauty Group acquired BH's IP and assets for approximately US$3.9 million later that year.
• No public audited financials, SEC filings, or personal asset declarations for Sadovskiy exist in the public record, making a high-confidence estimate impossible.
• The low-single-digit-million estimate reflects both potential pre-bankruptcy earnings and the severe equity impairment implied by the distressed sale price.
• Confidence rating: LOW. The estimate could shift materially if undisclosed real estate, investments, or compensation arrangements come to light.

Who is Fred Sadovskiy: biography and career timeline

Fred Sadovskiy is a Los Angeles-based entrepreneur best known as the co-founder and chief executive of BH Cosmetics. Public records, business directories, and trade press tie his professional identity almost entirely to that brand, with relatively little biographical detail available in mainstream media, a pattern common among founders of mid-sized direct-to-consumer companies that operate outside the venture-capital spotlight. What we can reconstruct from verified sources is a career arc that moved from startup to private-equity-backed scale-up to bankruptcy, over roughly thirteen years.

Career milestones

1. 2009: Co-founds BH Cosmetics in Los Angeles. The brand positions itself as an affordable, online-first color cosmetics label, selling directly to consumers before the DTC model became mainstream in beauty. California business records show formal incorporation around 2010.
2. 2009–2017: BH Cosmetics grows steadily through e-commerce, YouTube beauty community partnerships, and accessible price points. The brand builds a following among makeup enthusiasts seeking professional-grade palettes at mass-market prices.
3. 2017–2018: Industry sources (including WWD) report BH Cosmetics generating net sales of approximately US$50–60 million annually, with strong online margins and a predominantly digital distribution model. The business is described as highly profitable.
4. January 2018: MidOcean Partners, a New York-based private equity firm, completes an investment in BH Cosmetics. Press releases confirm Sadovskiy and fellow founders retained a significant equity stake and continued to lead the business. Deal terms are not disclosed.
5. 2018–2021: BH expands its product range and retail partnerships, but the broader color cosmetics category faces pressure from a saturated influencer-marketing landscape, shifting consumer preferences, and the Covid-19 pandemic's dampening effect on color cosmetics sales globally.
6. Early 2022: BHCosmetics Holdings, LLC and affiliated entities file for Chapter 11 bankruptcy protection. Trade and court-adjacent reporting confirms the filing in March 2022.
7. 2022: Revolution Beauty Group plc acquires BH Cosmetics' intellectual property, inventory, and related assets for US$3.9 million. Revolution's own public filings and financial statements reference this as an asset purchase transaction.
8. Post-2022: No further public company formations, executive appointments, or material filings tied to Fred Sadovskiy have been identified in California state records or national business directories as of the date of this profile. Corporate records do show an association with a secondary entity, Twenty Six Trading, Inc., though no detailed financials for that entity are publicly available.

The arc is a useful reminder that founding a brand that reaches US$50–60 million in revenue does not automatically produce a wealthy founder. Private equity investment involves equity dilution, and a Chapter 11 outcome with a sub-US$4 million asset sale suggests that by 2022 there was little residual value flowing back to equity holders. Whether Sadovskiy extracted meaningful compensation, dividends, or proceeds from partial secondary sales during the MidOcean partnership period is simply not in the public record, and that gap is central to why the confidence level on this estimate is low.

Assets at a glance

Detailed assets and liabilities breakdown

Business holdings

The primary business asset, BH Cosmetics, no longer exists as a going concern under Sadovskiy's ownership. Revolution Beauty's US$3.9 million purchase was an asset acquisition, meaning the brand's IP and remaining inventory were stripped out of the bankrupt estate and sold. In a Chapter 11 proceeding, secured creditors are paid first; equity holders, including founders, typically receive nothing unless the sale proceeds exceed all debt obligations. Given the gap between the brand's reported US$50–60 million revenue run-rate in 2017–18 and the US$3.9 million realized in the 2022 distressed sale, it is reasonable to conclude that Sadovskiy's BH Cosmetics equity was worth nothing by the time of liquidation. Corporate records (CorporationWiki and California state archives) also show an association with Twenty Six Trading, Inc., but no revenue figures, active filings, or media coverage for that entity have been located, and its contribution to Sadovskiy's current net worth cannot be estimated with any confidence.

Real estate

No residential or commercial property registrations linked to Fred Sadovskiy have surfaced in publicly accessible California county assessor databases or national property-record aggregators. This absence could mean he rents, holds property under a legal entity, or has used a trust or LLC structure that obscures direct ownership, all common practices in California. It could also simply mean he has not accumulated significant real estate holdings. Without a deed, grant, or assessed value record in the public domain, real estate cannot be included as a quantified asset in this profile.

Salaries, distributions, and royalties

Because BH Cosmetics was a private company, Sadovskiy's compensation as CEO was never subject to public disclosure requirements. Had the MidOcean deal included a recapitalization or partial secondary sale, common in PE-backed buyouts, the founders could have received a meaningful cash distribution at the time of the 2018 transaction even if the final equity proved worthless. Press reports confirm that terms were undisclosed and founders retained a significant stake, but 'significant' is not defined. A best-case interpretation is that Sadovskiy received a partial cash-out in 2018 that now forms the core of whatever liquid savings he holds. No royalty agreements, licensing contracts, or post-exit consulting arrangements have been identified in the public record.

Investments

No angel investments, venture positions, publicly traded equity holdings, or LP interests tied to Sadovskiy appear in any public filings, Crunchbase records, or media coverage reviewed for this profile. This is not unusual for an operator-founder type who was running a consumer-goods company rather than circulating in the venture ecosystem, but it does mean that investments cannot contribute positively to the estimate without new evidence.

Known debts and liabilities

The Chapter 11 filing related to BH Cosmetics is at the corporate entity level, not a personal bankruptcy, so it does not by itself establish personal liabilities for Sadovskiy. However, it is possible that personal guarantees on corporate debt existed, a common condition in PE-backed consumer businesses, and their potential existence adds a downside tail to the net worth range. No personal judgments, liens, or public debt instruments tied to Sadovskiy have been identified in the records reviewed.

Evidence mapped to each asset

How we arrived at this estimate: valuation approach and assumptions

Because no audited financials, personal asset declarations, or public compensation disclosures exist for Fred Sadovskiy, this estimate is constructed through a residual inference method rather than direct calculation. The steps are as follows.

1. Establish peak business value: BH Cosmetics generated roughly US$50–60 million in annual revenue in 2017–18 with strong online margins. A DTC color cosmetics business of that profile might command an enterprise value of 1.0x–2.0x revenue at peak, implying a rough EV range of US$50–120 million. This is speculative — no transaction multiple was disclosed.
2. Adjust for PE dilution: MidOcean's investment in January 2018 involved an undisclosed equity stake. PE investments typically acquire 50–80% of a business, which would have diluted the founders' combined equity to perhaps 20–50% of the remaining value.
3. Apply the bankruptcy liquidation floor: The US$3.9 million Revolution Beauty asset purchase sets a hard lower bound on the value realized from the bankrupt estate. After paying secured creditors and professional fees, it is standard in Chapter 11 for equity holders — including founder shareholders — to receive zero. This effectively zeroes out the BH Cosmetics equity line.
4. Estimate pre-bankruptcy founder cash extraction: The founders may have received cash at the 2018 MidOcean closing (a partial secondary sale is common but unconfirmed here). CEO compensation over 2009–2022 would also have generated personal savings, though no salary figures are public. A conservative assumption of US$0.5–3.0 million in accumulated liquid wealth from compensation and potential 2018 proceeds forms the soft core of the estimate.
5. No additive assets: Real estate, investments, and other entities contribute zero to this estimate because no evidence for them exists in the public record.
6. Valuation date: August 12, 2026. No new company formations or material public events tied to Sadovskiy have been identified after the 2022 BH Cosmetics bankruptcy, so the estimate is treated as current.

The resulting median estimate of US$1.0 million reflects a scenario where Sadovskiy accumulated modest but real personal wealth through compensation during BH's growth years, possibly supplemented by a partial secondary cash-out in 2018, and has not built a subsequent material asset base that is publicly visible. The upper end of US$5.0 million reflects a scenario where the 2018 MidOcean closing included a more generous secondary component than typical, or where undisclosed real estate and investments exist. The lower end of US$0.1 million reflects a scenario where personal guarantees, legal costs, or high personal spending eroded most of his accumulated capital.

Confidence assessment and what could move this number

The overall confidence rating for this estimate is LOW. That is not a hedge, it is an honest reflection of the evidence base. There are no public financial filings for BH Cosmetics, no personal asset declarations, no property records, and no disclosed compensation figures. The entire estimate rests on inferring what a founder might have retained from a PE-backed DTC brand that ultimately failed.

Factors that could push the estimate higher

• A disclosed partial secondary sale at the January 2018 MidOcean closing: if Sadovskiy cashed out even US$5–10 million of founder equity at that point, the current estimate would shift meaningfully upward.
• Real estate holdings under an LLC or trust: California property records do not always surface individual names when ownership is held through entities, and an undisclosed property portfolio could add several million dollars.
• Active business operations through Twenty Six Trading, Inc. or another undisclosed entity: if this company is generating material revenue, the estimate would need to be revised upward.
• Post-BH Cosmetics entrepreneurial activity: no new ventures have been identified as of this writing, but a new consumer brand or advisory role could generate meaningful income and asset accumulation.

Factors that could push the estimate lower

• Personal guarantees on BH Cosmetics corporate debt: if Sadovskiy personally guaranteed any portion of the company's obligations, bankruptcy proceedings could have created direct personal liabilities.
• High personal spending or lifestyle costs in Los Angeles during the peak years: with no savings evidence, it is possible accumulated compensation was consumed rather than invested.
• Legal costs or dispute settlements: business failures of this scale sometimes generate litigation involving founders; any undisclosed settlement would reduce net worth.
• The 2018 MidOcean deal being a pure growth-capital injection with no secondary component: if founders did not monetize any equity at that stage, their entire BH Cosmetics investment ultimately returned nothing.

Sensitivity summary

Transparency gaps and editorial caveats

This profile is limited by the opacity standard of private consumer-goods companies. BH Cosmetics was never publicly listed, never required to file with the SEC, and the MidOcean transaction terms were explicitly described as undisclosed. The Chapter 11 case filings, which would contain detailed creditor schedules and potentially shed light on founder equity positions, were not independently reviewed for this profile. Fred Sadovskiy himself has not made public statements about his personal finances. Any reader using this estimate for financial, journalistic, or legal purposes should treat it as a starting point for investigation, not a settled figure. If new public filings, court documents, property records, or confirmed transactions emerge, this estimate should be updated accordingly.

Regional context: how does Sadovskiy compare to Eastern European entrepreneur peers?

Fred Sadovskiy's profile is an interesting data point within a broader pattern of post-Soviet diaspora entrepreneurship in the United States. Building a US$50–60 million revenue business from scratch in Los Angeles is a meaningful achievement, and the story of BH Cosmetics, rapid DTC growth, PE backing, and then a collapse in the face of shifting market dynamics, is a familiar one across consumer categories. In the context of this site's coverage, Sadovskiy's estimated wealth sits well below the figures associated with media personalities and industry operators profiled elsewhere. Iosif Prigozhin, for example, operates across the Russian entertainment industry with an estimated net worth that reflects decades of diversified business activity and a highly public profile. Soloviev's profile reflects the financial weight of state-adjacent media influence in Russia. For a comparative example, see the site's Soloviev net worth profile for context on media-linked wealth. Igor Sysoev's story, as the creator of NGINX, demonstrates how a single foundational technology product can generate life-changing wealth through acquisition. For a related comparative estimate, see the site's profile on Igor Solomennikov net worth. Sadovskiy's trajectory is different, a consumer brand founder who built real revenue but encountered the unforgiving math of leveraged private equity and market contraction. It is a story about the volatility of DTC beauty valuations as much as it is about any individual's financial acumen.

Update log and how to submit corrections

This profile was researched and published on August 12, 2026. The estimate will be reviewed if any of the following occur: new court filings or case docket information from the BH Cosmetics Chapter 11 proceedings become publicly accessible; property or corporate records tied to Fred Sadovskiy are identified in state or county databases; Revolution Beauty Group or MidOcean Partners disclose additional transaction details in future regulatory filings; or credible media reporting adds biographical or financial detail not captured here. Readers with corrections, additional verified source materials, or direct knowledge of the subject's financial position are encouraged to submit information through the site's editorial contact channel. All correction requests are reviewed against verifiable evidence before any update is made to the published estimate.